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Social Media Marketing

Social media is more than just posting updates. In B2B marketing, it is a powerful channel for building trust, showcasing expertise, and generating leads.

At Innovant Marketing, we create social media strategies that connect your brand with the right audience and deliver measurable results.


We help you cut through the noise and make an impact where it matters.

Strategy development – tailored plans aligned with your business goals
Content creation – graphics, posts, and campaigns designed to engage your audience
LinkedIn marketing – from thought leadership to lead generation campaigns
Social media advertising – paid campaigns that target decision-makers effectively
Community management – consistent engagement that builds credibility and trust
Analytics and reporting – tracking performance and refining campaigns for better results

Audit and assess – We review your current social presence and identify gaps
Plan and create – We develop a strategy and content plan that speaks to your audience
Execute and amplify – We manage posting, engagement, and campaigns across chosen platforms
Measure and optimise – We track results and refine strategies to improve reach and ROI

Expertise in B2B-focused social media strategies
Creative content tailored to your industry and audience
Proven success with LinkedIn campaigns for lead generation
Hands-on support that feels like an extension of your team

Ready to use social media to attract the right clients and build lasting connections?

Contact Innovant Marketing today to discuss your social media strategy at hello@innovantmarketing.co.uk