Email is still the most effective channel for B2B marketing. With the right strategy, it delivers personalised messages that build trust, nurture leads and drive conversions.
At Innovant Marketing, we design email campaigns that connect with your audience and generate measurable results.
Our Email Marketing Services
We create campaigns that do more than land in inboxes. They get read, clicked, and acted on.
Strategy and planning – aligning campaigns with your business goals and audience needs
Segmentation and targeting – sending the right message to the right contacts
Email sequence design – nurture journeys that guide prospects from awareness to decision
Copywriting and design – engaging content and visuals that stand out
A/B testing – refining subject lines, CTAs, and layouts for maximum impact
Analytics and reporting – tracking performance to improve campaigns continuously
Our Approach
Understand your audience – We map out buyer personas and identify the content they value most
Craft the message – We write copy that speaks directly to your prospects’ challenges and goals
Design the journey – We build sequences that deliver value at every stage of the buyer funnel
Launch and optimise – We monitor campaign performance and refine based on real-time insights
Why Innovant Marketing
Expertise in B2B lead nurturing through email
Proven success with campaigns that increase engagement and conversions
Focus on quality communication rather than volume
Hands-on support that feels like an extension of your team
Let’s Build Your Next Email Campaign
Ready to create email campaigns that deliver more than open rates?
hello@innovantmarketing.co.uk
United Kingdom
