In B2B marketing, success does not just depend on what you do, but on how you compare to your competitors. At Innovant Marketing, we provide in-depth competitor analysis that reveals opportunities, uncovers gaps, and helps you build campaigns that stand out.
What Competitor Analysis Covers
We take a 360° view of your competitive landscape so you know exactly where you stand.
Market positioning – how your competitors present their brand and services
Messaging and tone – the language they use to attract and retain customers
Digital presence – website strength, SEO rankings, and paid ad activity
Content strategy – blogs, guides, and campaigns driving their engagement
Social media performance – reach, engagement, and campaign activity
Strengths and weaknesses – where competitors win and where you can outpace them
Our Approach
Identify key competitors – We work with you to select direct and indirect competitors to analyse
Collect and compare data – We evaluate marketing activity, SEO performance, and campaign strategies
Highlight opportunities – We pinpoint gaps you can exploit to win more visibility and leads
Build actionable insights – We create a report with clear recommendations you can use immediately
Why Competitor Analysis Matters
Understand what works in your industry before investing in campaigns
Avoid repeating competitors’ mistakes
Identify untapped opportunities in your market
Gain an advantage with sharper, data-driven strategies
Why Work with Innovant Marketing
Independent and objective analysis tailored to your industry
Experience across multiple B2B sectors
Clear, practical insights that drive real results
A partner who turns competitor data into actionable strategies
Outpace the Competition
Do not guess what your competitors are doing. Know it.
Contact Innovant Marketing today to request a competitor analysis and uncover new opportunities for growth at hello@innovantmarketing.co.uk
hello@innovantmarketing.co.uk
United Kingdom
